Privacy Policy

Brash Technology LLC, doing business as Ear Outfitters (“Ear Outfitters,” “we,” “us,” or “our”), is committed to protecting the privacy of our patients, clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or otherwise interact with us.

For information specifically about how we handle protected health information (PHI), please also review our HIPAA Notice of Privacy Practices.

Information We Collect

We may collect the following types of information:

• Personal information you provide directly, such as your name, email address, phone number, mailing address, and date of birth when you book an appointment, request services, or contact us.
• Health-related information necessary to provide audiological services, including hearing screening results, ear impression records, and referral information. This information is governed by HIPAA and described in our HIPAA Notice.
• Automatically collected information when you visit our website, including your IP address, browser type, device information, pages visited, and referring URL. This information is collected through cookies and similar technologies as described below.

Cookies and Analytics

Our website uses cookies and similar tracking technologies to understand how visitors use our site so we can improve it. We currently use:

• Google Analytics 4 — to measure aggregate website traffic, page views, and general usage patterns. Google Analytics may set cookies on your device and process limited information (including a randomized identifier and IP address, which Google truncates) on our behalf. We do not use Google Analytics to identify individual visitors or to advertise.
• Vercel — our hosting provider, which may collect basic request logs (IP address, user agent, request timestamps) for security, abuse prevention, and performance monitoring.

We do not use advertising cookies, social media trackers, or third-party marketing pixels.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, by enabling “Do Not Track” or similar privacy settings in your browser, or by blocking cookies in your browser settings. Doing so will not affect your ability to use our website.

How We Use Your Information

We use the information we collect to:

• Schedule and provide audiological services, hearing screenings, custom ear molds, and ear care
• Communicate with you about appointments, services, and follow-up care
• Respond to inquiries and support requests
• Send service updates and hearing health information (with your consent)
• Improve our website, services, and patient experience
• Comply with legal and regulatory obligations, including Texas DSHS requirements

How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers: With trusted third parties who help us operate our business (e.g., appointment scheduling, website hosting, email delivery), bound by confidentiality obligations.
• Healthcare operations: As permitted or required by HIPAA for treatment, payment, and healthcare operations.
• Legal compliance: When required by law, regulation, or legal process, including reporting obligations to the Texas Department of State Health Services (DSHS).
• Schools and employers: Hearing screening results may be shared with the contracting school or employer as part of our service agreement, in compliance with applicable law.

Data Security

We implement administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, or disclosure. These measures meet or exceed the standards required by HIPAA for protected health information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal and health information for as long as necessary to provide our services and comply with legal obligations. Health records are retained in accordance with Texas state law and HIPAA requirements.

Your Rights

Depending on applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications at any time

For rights related to your protected health information, please see our HIPAA Notice of Privacy Practices.

Children’s Privacy

Our services include hearing screenings for children conducted at schools and clinics. We collect only the information necessary to provide these services, and parental or guardian consent is obtained as required by law. We do not knowingly collect personal information from children through our website.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by updating the “Last updated” date at the top of this page. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Ear Outfitters
A DBA of Brash Technology LLC
Email: info@earoutfitters.com
Website: Contact Form